The new webcast focuses on the key tools I recommend for automating your social media distributions. WATCH THE WEBCAST
Then, share your questions or comments right here on this blog!
For more information about social media automation, visit www.social-mediatv.com
Saturday, June 20, 2009
Tuesday, June 16, 2009
Web Site Design and Maintenance Tips
Staffing for Web Site Design and Maintenance
No matter how large or small your business or non-profit organization, your website is a most important link to the public.
A fatal mistake is to assume that once your site is created that is the last thing you should do for it.
A successful website will result in success for the business or non-profit organization.
A static, stale website with no recent changes, updates, add-ons or features is your ticket to failure.
Thus, every website deserves your attention.
In this report, discover key roles and responsibilities of those who may need to work on your website to keep it successful.
The roles and job descriptions outlined below fall into three categories. If your Web design project goes as expected, some assignments will only last as long as the project itself. These assignments are the best candidates for outsourcing. Other responsibilities are ongoing. For that reason they usually get assigned to permanent staff. Finally, some of these skill sets are probably irrelevant to you or beyond your means right now. Which roles fall into which category depends on your particular situation, but for small and mid-sized organizations the roles often divide out as follows.
Project-related roles:
For the most part, the assignments below begin and end with the redesign project, unless you have a large, complex Web presence that changes all the time. If you've hired a Web design firm, that firm will handle most of these assignments. However companies differ in terms of how many specialists they have and the emphasis they place on the different skill sets. Small, one or two person design companies won't have specialists for all the roles described below, but they might still have the full range of experience and skill. Larger companies have more specialists, but that’s often reflected in your bill.
• Web designer: Web designers often handle some or all of the roles described below, but in a narrower sense, designers focus on the creative and aesthetic aspects such as page layouts, color schemes, branding, font selection, and content navigation. They usually have some lightweight coding skills (like HTML, CSS, PHP), but they delegate the heavier programming tasks to the Web developer.
• Graphic designer: In a Web context, a graphic designer might create or select the following: logos, photographs, illustrations, color schemes, fonts, buttons, menus, and any other visual elements on the Web site.
• Web developer: A Web developer takes the plans and layouts from the Web designer and creates an actual Web site or Web-based application. Web developers usually have a strong understanding of Web server software, databases, content management systems and other Web applications. They also have experience with standard scripting languages (for example, PHP, Javascript), stylesheet languages (for example, CSS) and markup languages (for example, HTML, XML).
• Information architect: For large, complex Web sites, an information architect works with end users and content creators to develop a coherent, user-friendly content hierarchy, navigation structure and information taxonomy.
• Other roles: Larger Web design firms might have folks who specialize in Search Engine Optimization (SEO), usability testing, QA testing, Web analysis, and other areas.
Ongoing assignments:
The roles described in this second list don't usually fall to your Web design firm. In most cases you'll handle these assignments internally because someone has to address these responsibilities on a regular basis. They don't begin or end with the Web design project. If you do outsource these roles, you'll probably outsource to someone other than your Web design firm.
• Project Manager: Even a relatively small Web design project has a lot of moving parts. Assign someone to track due dates, deliverables and expenses. And no matter how much you try to outsource, someone has to choose the right contractors and evaluate their work.
• IT and tech support: If you plan to host your own Web site, someone has to buy, configure and maintain the server, create regular site backups, address security concerns, and monitor the availability and performance of the site. If you don't have an IT staff, or they're overworked, you can pay a Web hosting company to handle some of these regular tasks. For a price they'll handle monitoring, backup, site security, updates and patches, but you still have to know enough to evaluate the services you're paying for. Also, many hosting companies won't perform the initial setup and configuration of your site, and while they might help you troubleshoot some generic issues, they draw the line at anything having to do with your unique software and configuration decisions. Regardless of where you host your physical server, you should also consider hiring a full or part-time Web developer as your site grows. On solution is an out-sourced web design and maintenance specialist who can work on your behalf while keeping your budget low.
•Copywriters: Someone in your organization has to provide story ideas and story content. These experts should come from every corner of your organization, but you can also tap into the knowledge of volunteers and partner organizations. As long as you have strong editing skills on staff, your experts don't need to be world-class writers.
• Content managers, staff writers, and copy editors: Content specialists usually split their time between writing original articles and editing articles and news releases created by their colleagues (or outside experts).
• Marketing and Public Relations Specialists: A Web site redesign can be a major event that attracts a lot of attention to your organization, especially if your site now offers services and information that weren't available previously. If you have a marketing or communications team, invite them to the table early and often. Also, as pointed out previously, you have to inform your existing customers about any changes that effect their interaction with your organization.
• Public Relations support: in this age of customer-driven information, you cannot afford to live in a bubble of your own advertising. Check the various blogs where people share their opinions of your business or organization. You may discover that for every positive feedback about you may be very negative reports. A public relations specialist's role is to feed positive reports and blog posts to insure that your company or organization's public image remains untarnished.
• Web Analyst: If your site is a major part of your outreach strategy, you'll want to collect information about who's visiting your site, where they're going on the site, how long they're staying, etc. A Few Good Web Analytics Tools provides an excellent introduction to this topic.
• Social Media Specialist: Today's internet success must embrace the ever-changing social media community. This is where your next client or customer is going to be found. This person or outsourced team must be able to promulgate your content to the viral community including distribution of your video, audio or web content. To learn more about social media marketing, visit Social MediaTV where you can access a wealth of information and tips about social media marketing.
• Videographer Video is today's most important venue on the internet. No matter whether your web site is a single landing page, a weekly blog or a rich ecommerce site, you must consider utilizing video on your web site. This person or outsourced team must understand video production, lighting, sound and visual effects to give you the best results. Always ask for samples of work done. You don't need a beginner handling your business video production.
If you have a business or non-profit web site, devote your time and resources to insure your web site works for you. To many web sites are lonely orphans stored on someone's server. Left alone, collecting dust and costing your business or organization money.
Transform your web site success by paying attention to the areas that need constant updating.
Remember, it's not about working to have a successful web site. You need a web site that works for your business or organization.
If you need the support of a full-service web site design and maintenance company, contact AWS Creative Solutions for a free quote.
Ken Freeman has been building web sites for business and non-profit organizations since 1994.
No matter how large or small your business or non-profit organization, your website is a most important link to the public.
A fatal mistake is to assume that once your site is created that is the last thing you should do for it.
A successful website will result in success for the business or non-profit organization.
A static, stale website with no recent changes, updates, add-ons or features is your ticket to failure.
Thus, every website deserves your attention.
In this report, discover key roles and responsibilities of those who may need to work on your website to keep it successful.
The roles and job descriptions outlined below fall into three categories. If your Web design project goes as expected, some assignments will only last as long as the project itself. These assignments are the best candidates for outsourcing. Other responsibilities are ongoing. For that reason they usually get assigned to permanent staff. Finally, some of these skill sets are probably irrelevant to you or beyond your means right now. Which roles fall into which category depends on your particular situation, but for small and mid-sized organizations the roles often divide out as follows.
Project-related roles:
For the most part, the assignments below begin and end with the redesign project, unless you have a large, complex Web presence that changes all the time. If you've hired a Web design firm, that firm will handle most of these assignments. However companies differ in terms of how many specialists they have and the emphasis they place on the different skill sets. Small, one or two person design companies won't have specialists for all the roles described below, but they might still have the full range of experience and skill. Larger companies have more specialists, but that’s often reflected in your bill.
• Web designer: Web designers often handle some or all of the roles described below, but in a narrower sense, designers focus on the creative and aesthetic aspects such as page layouts, color schemes, branding, font selection, and content navigation. They usually have some lightweight coding skills (like HTML, CSS, PHP), but they delegate the heavier programming tasks to the Web developer.
• Graphic designer: In a Web context, a graphic designer might create or select the following: logos, photographs, illustrations, color schemes, fonts, buttons, menus, and any other visual elements on the Web site.
• Web developer: A Web developer takes the plans and layouts from the Web designer and creates an actual Web site or Web-based application. Web developers usually have a strong understanding of Web server software, databases, content management systems and other Web applications. They also have experience with standard scripting languages (for example, PHP, Javascript), stylesheet languages (for example, CSS) and markup languages (for example, HTML, XML).
• Information architect: For large, complex Web sites, an information architect works with end users and content creators to develop a coherent, user-friendly content hierarchy, navigation structure and information taxonomy.
• Other roles: Larger Web design firms might have folks who specialize in Search Engine Optimization (SEO), usability testing, QA testing, Web analysis, and other areas.
Ongoing assignments:
The roles described in this second list don't usually fall to your Web design firm. In most cases you'll handle these assignments internally because someone has to address these responsibilities on a regular basis. They don't begin or end with the Web design project. If you do outsource these roles, you'll probably outsource to someone other than your Web design firm.
• Project Manager: Even a relatively small Web design project has a lot of moving parts. Assign someone to track due dates, deliverables and expenses. And no matter how much you try to outsource, someone has to choose the right contractors and evaluate their work.
• IT and tech support: If you plan to host your own Web site, someone has to buy, configure and maintain the server, create regular site backups, address security concerns, and monitor the availability and performance of the site. If you don't have an IT staff, or they're overworked, you can pay a Web hosting company to handle some of these regular tasks. For a price they'll handle monitoring, backup, site security, updates and patches, but you still have to know enough to evaluate the services you're paying for. Also, many hosting companies won't perform the initial setup and configuration of your site, and while they might help you troubleshoot some generic issues, they draw the line at anything having to do with your unique software and configuration decisions. Regardless of where you host your physical server, you should also consider hiring a full or part-time Web developer as your site grows. On solution is an out-sourced web design and maintenance specialist who can work on your behalf while keeping your budget low.
•Copywriters: Someone in your organization has to provide story ideas and story content. These experts should come from every corner of your organization, but you can also tap into the knowledge of volunteers and partner organizations. As long as you have strong editing skills on staff, your experts don't need to be world-class writers.
• Content managers, staff writers, and copy editors: Content specialists usually split their time between writing original articles and editing articles and news releases created by their colleagues (or outside experts).
• Marketing and Public Relations Specialists: A Web site redesign can be a major event that attracts a lot of attention to your organization, especially if your site now offers services and information that weren't available previously. If you have a marketing or communications team, invite them to the table early and often. Also, as pointed out previously, you have to inform your existing customers about any changes that effect their interaction with your organization.
• Public Relations support: in this age of customer-driven information, you cannot afford to live in a bubble of your own advertising. Check the various blogs where people share their opinions of your business or organization. You may discover that for every positive feedback about you may be very negative reports. A public relations specialist's role is to feed positive reports and blog posts to insure that your company or organization's public image remains untarnished.
• Web Analyst: If your site is a major part of your outreach strategy, you'll want to collect information about who's visiting your site, where they're going on the site, how long they're staying, etc. A Few Good Web Analytics Tools provides an excellent introduction to this topic.
• Social Media Specialist: Today's internet success must embrace the ever-changing social media community. This is where your next client or customer is going to be found. This person or outsourced team must be able to promulgate your content to the viral community including distribution of your video, audio or web content. To learn more about social media marketing, visit Social MediaTV where you can access a wealth of information and tips about social media marketing.
• Videographer Video is today's most important venue on the internet. No matter whether your web site is a single landing page, a weekly blog or a rich ecommerce site, you must consider utilizing video on your web site. This person or outsourced team must understand video production, lighting, sound and visual effects to give you the best results. Always ask for samples of work done. You don't need a beginner handling your business video production.
If you have a business or non-profit web site, devote your time and resources to insure your web site works for you. To many web sites are lonely orphans stored on someone's server. Left alone, collecting dust and costing your business or organization money.
Transform your web site success by paying attention to the areas that need constant updating.
Remember, it's not about working to have a successful web site. You need a web site that works for your business or organization.
If you need the support of a full-service web site design and maintenance company, contact AWS Creative Solutions for a free quote.
Ken Freeman has been building web sites for business and non-profit organizations since 1994.
Monday, May 11, 2009
SMPR - Social Media Press Releases
One way your business can benefit from outsourcing its Social Media campaign to www.social-mediatv.comis in the area of (SMPR) Social Media Press Releases.
Press releases used to be the exclusive domain of a dedicated internal Public Relations employee or a PR firm. Today that is officially passé. PR people liked to justify their costs to their clients by telling them that "press releases simply _have_ to be written in one certain special way" and that "no place will accept your press release unless it is routed through their credentials," etc. etc..
That USED to be true, but no more. PR people have good reason to be running scared in many areas because they are no longer needed, having been bypassed with today's way of getting mass attention -- social media. That's right, you no longer have to a credentialed journalist to submit a press release. In fact, as Social Media experts, 99% of the time, we can do it better!
BIGGER, BETTER, FASTER, CHEAPER
A couple years ago a few web sites offered online press releases. This was a step in the right direction. However, their audience was still limited and they charged big fees. That meant its effectiveness was limited and the time and expense means press releases had to be saved for only the most special of occasions.
No more! The press release has now evolved and your business can benefit from it. A Press Release is essentially an excuse to make an announcement to a wide audience about your company's update to its products and services. When you want EVERYONE to know, you use a press release.
THE NEXT GENERATION
www.social-mediatv.com can now get your press releases distributed for you (or even written in the first place) through Social Media networks in a way that
1 Reaches a wider, broader audience
2 Can be targeted to specific, unique audiences
3 Is friendly to the search engines (Google, Yahoo)
4 Will resonate with like-minded businesses for months to come
5 Can link to rich media content (audio, video, flash, websites) for high-powered communications
6 Builds a larger following and interaction with your social media network community
7 Builds more traffic to your blogs and Twitter accounts
8 Results in greater traffic to your corporate website
9 All content delivered is RSS enabled for further viral marketing
10 The scope of the new multi-media engaged press release is actually less cost than a conventional press release
Put press releases to work for your business -- either on a per-case basis, or a monthly retainer. We're far more efficient and cost-effective than the best that was possible in 2008. Contact us at www.social-mediatv.com or call 214-703-0505.
Press releases used to be the exclusive domain of a dedicated internal Public Relations employee or a PR firm. Today that is officially passé. PR people liked to justify their costs to their clients by telling them that "press releases simply _have_ to be written in one certain special way" and that "no place will accept your press release unless it is routed through their credentials," etc. etc..
That USED to be true, but no more. PR people have good reason to be running scared in many areas because they are no longer needed, having been bypassed with today's way of getting mass attention -- social media. That's right, you no longer have to a credentialed journalist to submit a press release. In fact, as Social Media experts, 99% of the time, we can do it better!
BIGGER, BETTER, FASTER, CHEAPER
A couple years ago a few web sites offered online press releases. This was a step in the right direction. However, their audience was still limited and they charged big fees. That meant its effectiveness was limited and the time and expense means press releases had to be saved for only the most special of occasions.
No more! The press release has now evolved and your business can benefit from it. A Press Release is essentially an excuse to make an announcement to a wide audience about your company's update to its products and services. When you want EVERYONE to know, you use a press release.
THE NEXT GENERATION
www.social-mediatv.com can now get your press releases distributed for you (or even written in the first place) through Social Media networks in a way that
1 Reaches a wider, broader audience
2 Can be targeted to specific, unique audiences
3 Is friendly to the search engines (Google, Yahoo)
4 Will resonate with like-minded businesses for months to come
5 Can link to rich media content (audio, video, flash, websites) for high-powered communications
6 Builds a larger following and interaction with your social media network community
7 Builds more traffic to your blogs and Twitter accounts
8 Results in greater traffic to your corporate website
9 All content delivered is RSS enabled for further viral marketing
10 The scope of the new multi-media engaged press release is actually less cost than a conventional press release
Put press releases to work for your business -- either on a per-case basis, or a monthly retainer. We're far more efficient and cost-effective than the best that was possible in 2008. Contact us at www.social-mediatv.com or call 214-703-0505.
Wednesday, May 6, 2009
The Nielsen Report is in....Video is hot!
The Nielsen Report is a very well respected report on new media happenings and the results are in.
I have reviewed some hot golden nuggets from that report:
1. In the last year alone, time spent on social networking sites has surged 73%. That's a massive jump.
2. The number of American users frequenting online video destinations has climbed 339 percent since 2003 - What this means is that online video is the future.
3. Time spent on video sites has shot up almost 2,000 percent over the same period.
4. In February, social network usage exceeded Web-based e-mail usage for the first time. Can you imagine the implication of this? Hello Twitter messages, good bye email!
5. There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
6. Mobile consumers of video have risen from 28.6 million in 2007 to 49.7 million as of February 2009
7. IPhone has a U.S. audience of 5.1 million unique visitors.
You can see the entire Nielsen report here if you like.
BOTTOM LINE?
Web owners will either embrace video or be left in the dust.
Web owners will mobilize their site or miss millions of visitors.
OPPORTUNITY?
Web owners who embrace Social Media Marketing will reap huge rewards.
Web owners who embrace video blogging will realize greater search engine ranking instantly.
For owners who need help in energizing the new media, allow our company to strategically and systematically orchestrate your social media and video blogging needs.
Call the professionals at AWS Creative Solutions 214-703-0505. For more information about Social Media Marketing, visit our new site: Social-MEDIATV.com or follow us on Twitter.com/asocialmediatv.
http://lonestareaglenews.com
I have reviewed some hot golden nuggets from that report:
1. In the last year alone, time spent on social networking sites has surged 73%. That's a massive jump.
2. The number of American users frequenting online video destinations has climbed 339 percent since 2003 - What this means is that online video is the future.
3. Time spent on video sites has shot up almost 2,000 percent over the same period.
4. In February, social network usage exceeded Web-based e-mail usage for the first time. Can you imagine the implication of this? Hello Twitter messages, good bye email!
5. There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
6. Mobile consumers of video have risen from 28.6 million in 2007 to 49.7 million as of February 2009
7. IPhone has a U.S. audience of 5.1 million unique visitors.
You can see the entire Nielsen report here if you like.
BOTTOM LINE?
Web owners will either embrace video or be left in the dust.
Web owners will mobilize their site or miss millions of visitors.
OPPORTUNITY?
Web owners who embrace Social Media Marketing will reap huge rewards.
Web owners who embrace video blogging will realize greater search engine ranking instantly.
For owners who need help in energizing the new media, allow our company to strategically and systematically orchestrate your social media and video blogging needs.
Call the professionals at AWS Creative Solutions 214-703-0505. For more information about Social Media Marketing, visit our new site: Social-MEDIATV.com or follow us on Twitter.com/asocialmediatv.
http://lonestareaglenews.com
Ken Freeman reviews "EVERYTHING AT STAKE"
According to a recent article entitled EVERYTHING AT STAKE,
"Corporations tend to be the most out of sync with social media. In 2008, social media was a significant, emerging new kind of media. But as of Spring 2009 it has now oficially fully overtaken all other forms of marketing communications combined."
I fully agree with this statement. It doesn't take a rocket scientist to realize that a national company that spends thousands a day on radio, television and print ads but has a serious public relations black eye doesn't understand power of social media. Case in point: One business I will not name for obvious reasons touts that they "really care" which is why they quote a low price to repair your brakes. However, if you Google this company you find one link to their corporate website and hundreds of links that only present negative reports. Ripoffs, customer complaints, bad experiences and more. Which voice is louder? The voice of their ads or the voice of the individuals journaling their complaints?
The report continued: "As soon as 4th quarter 2009, many successful corporations of 2008 will go extinct -- primarily because they did not adapt successfully to social media and did not recognize they were already in a Tar Pit."
Here is the problem as I see it: Corporations are by default typically big and slow. Change occurs slowly. Word of Mouth / Persuasion Power has already sifted thoroughly the entire blogosphere of Social Media. The question this article asks is simply this: "Will your corporation be one of the stuck elephants that realizes this too late?"
I recently took my grandsons to the Rancho La Brea Tar Pits in the heart of Los Angeles. Rancho La Brea is one of the world's most famous fossil localities. They were amazed to read about the large animals that died after becoming stuck in the tar pits.
According to this report, here are some of the Tar Pits many corporations are in today: • they continuing marketing and online communications as usual, in denial that Social Media is already bigger than CNN, your sales force and your website combined.
• they dabble in social media, but maintain the same typical corporate communication style (talking AT instead of talking WITH -- selling instead of attracting.
• they are haphazard without a genius strategy to pull it all together for optimum impact
• they make a stab at social media but box it into an existing department (IT, marketing, sales, Public Relations, Customer Service) when it encompasses all of these. Their results are frustratingly imbalanced and without power just as trying to run an 8-cylinder car on one cylinder would be. Friends, everything is at stake. You prospects and current customers are ALREADY on social media, talking about relevant issues, market developments, products and services. They are likely talking about your business or service.
Are you listening carefully to that conversation or is your business adrift at at the mercy of the loudest voices of social media?
Would you like to be more effective and articulate in the art of social media persuasion where your voice and message will attract your customers from this moment forward?
BOTTOM LINE If you are in business -- any business -- your customers and prospective customers are ALREADY using social media to tune into your reputation, your marketplace, and conversations closely relates to your services. If you are not harnessing Social Media, your business is committing slow public relations suicide by targeting where your prospects used to be, not where they are today and will be tomorrow.
YOUR OPPORTUNITY Our upcoming posts will address critical issues to effective Social Media Marketing such as:
• How to write your posts for greatest response * How to automate Twitter back into your website * Avoiding the Tar Pits • Learning to engage with your prospect and attract them instead of talking at them
We invite you to outsource your social media marketing to us. We can strategically and systematically orchestrate it for maximum positive effect because we possess and integrate the many skill sets that success requires. Learn more by calling AWS Creative Solutions at 214-703-0505.
"Corporations tend to be the most out of sync with social media. In 2008, social media was a significant, emerging new kind of media. But as of Spring 2009 it has now oficially fully overtaken all other forms of marketing communications combined."
I fully agree with this statement. It doesn't take a rocket scientist to realize that a national company that spends thousands a day on radio, television and print ads but has a serious public relations black eye doesn't understand power of social media. Case in point: One business I will not name for obvious reasons touts that they "really care" which is why they quote a low price to repair your brakes. However, if you Google this company you find one link to their corporate website and hundreds of links that only present negative reports. Ripoffs, customer complaints, bad experiences and more. Which voice is louder? The voice of their ads or the voice of the individuals journaling their complaints?
The report continued: "As soon as 4th quarter 2009, many successful corporations of 2008 will go extinct -- primarily because they did not adapt successfully to social media and did not recognize they were already in a Tar Pit."
Here is the problem as I see it: Corporations are by default typically big and slow. Change occurs slowly. Word of Mouth / Persuasion Power has already sifted thoroughly the entire blogosphere of Social Media. The question this article asks is simply this: "Will your corporation be one of the stuck elephants that realizes this too late?"
I recently took my grandsons to the Rancho La Brea Tar Pits in the heart of Los Angeles. Rancho La Brea is one of the world's most famous fossil localities. They were amazed to read about the large animals that died after becoming stuck in the tar pits.
According to this report, here are some of the Tar Pits many corporations are in today: • they continuing marketing and online communications as usual, in denial that Social Media is already bigger than CNN, your sales force and your website combined.
• they dabble in social media, but maintain the same typical corporate communication style (talking AT instead of talking WITH -- selling instead of attracting.
• they are haphazard without a genius strategy to pull it all together for optimum impact
• they make a stab at social media but box it into an existing department (IT, marketing, sales, Public Relations, Customer Service) when it encompasses all of these. Their results are frustratingly imbalanced and without power just as trying to run an 8-cylinder car on one cylinder would be. Friends, everything is at stake. You prospects and current customers are ALREADY on social media, talking about relevant issues, market developments, products and services. They are likely talking about your business or service.
Are you listening carefully to that conversation or is your business adrift at at the mercy of the loudest voices of social media?
Would you like to be more effective and articulate in the art of social media persuasion where your voice and message will attract your customers from this moment forward?
BOTTOM LINE If you are in business -- any business -- your customers and prospective customers are ALREADY using social media to tune into your reputation, your marketplace, and conversations closely relates to your services. If you are not harnessing Social Media, your business is committing slow public relations suicide by targeting where your prospects used to be, not where they are today and will be tomorrow.
YOUR OPPORTUNITY Our upcoming posts will address critical issues to effective Social Media Marketing such as:
• How to write your posts for greatest response * How to automate Twitter back into your website * Avoiding the Tar Pits • Learning to engage with your prospect and attract them instead of talking at them
We invite you to outsource your social media marketing to us. We can strategically and systematically orchestrate it for maximum positive effect because we possess and integrate the many skill sets that success requires. Learn more by calling AWS Creative Solutions at 214-703-0505.
Sunday, April 26, 2009
A New Site is BORN: SOCIAL-MEDIATV.COM
Social-MEDIATV.com is now online!
Inside this brand new site:
Hundreds of relevant news feeds focusing on every aspect of Social Marketing
Growing list of professional links to help to those needing to embrace the Social Media Marketing world
Featuring veteran web developer, Ken Freeman, who offers insights and discussions on a new weekly video blog
List of immediately available Social Media support services for the most demanding client
Check us out! Here's our bribe....visit our site, click to learn about SMTV to retrieve our free offer:
Complete in-depth report:
SECRET LESSONS LEARNED FROM OBAMA'S SOCIAL MEDIA CAMPAIGN!
Type in your name and email to retrieve the free report.
Tell a friend! Follow us on Twitter.com/asocialmediatv
Read our blog: subscribe to stay alerted: SocialMediaTV.blogspot.com
Ken Freeman
Social-MEDIATV.com
Tuesday, April 21, 2009
Do you need a SOCIAL MEDIA SPECIALIST?
There was some fascinating data and statistics released on April 16th from Nielsen Online. It sheds new light on the hyper-explosive growth of social media that is overshadowing conventional web site use and results.
According to the Marketing Charts news item, the average American-based Internet-user viewed over 2,554 Pages in March. As you look at the Internet habits and usage of users below, you can see the detail of what is really happening online today: (* and why you must embrace social media marketing!)
The problem is this: does your company website traffic "stick" to your website for more than 56 seconds?
Are you getting the results you need from those who only spend 56 seconds on your site?
How can you know what your customers and potential customers really think of your company?
How can you track the effectiveness of your investment in the internet?
How can you change clicks into customers?
As the story goes, every business and corporate sites face this new and growing challenge. They must devote the manpower and skilled talent to suddenly manage the growing maze of social media points of distribution. Larger corporations have already started hiring social media specialists. Major universities are now beginning to offer courses for Social Media Marketing. But the problem for the "rest of us" is this: how can you maximize your internet results using social media marketing in light of the depression and belt-tightening economy.
This is where a "Social Media Specialist" comes in. He or she or "they" are the trained conductors who drive today's high speed marketing train adjusting and promulgating your key content in real-time to the masses who populate the social media sphere. This practice of feeding a consistent, professionally crafted and search engine enhanced delivery of your key content has been coined "Never Stop Marketing." Like a river that never stops flowing, Social Media Marketing never stops.
You can rest assured of these three key factors:
Sure, you could hire a new employee to your team. That approach could cost you easily $38,000-48,000 plus vacations, benefits, insurance and other costs of adding an employee. Another problem is that if he or she doesn't possess all the skills and expertise needed, he or she "may have to be trained". Further, you face the bigger problem where will you find that talent? Colleges and Universities have not trained social media specialists. This industry is new and growing at expitential rates. Thus, only seasoned web professional are currently filling the first wave of jobs needed by big business.
With the advent of social media marketing and the 15 years of commercial web building experience, now you can hire a trained, experience and dedicated team of Social Media Specialist who are ready to join your team for just the time you need to "get up to speed" with social marketing networking and marketing.
The value of their expertise and practical on-the-job experience means you are guaranteed a trackable return on investment that you cannot achieve with a younger, inexperienced beginner.
You don't have the increase your payroll or invest in more computers and systems to be successful with social media marketing. In fact, retaining your Social Media Specialists team is as easy as leasing a new car or truck for your business. Your investment is for only that you actually need. No long term contracts. No OSHA issues. No benefits to drain your business of more profits. Instead, retaining a professional team of Social Media Specialists insures that you have a creative and experienced team, orchestrating your content to the maze of social media Web 2.0 site targets with dependable and measurable results.
During an average one year contract, a team of specialists will manage your social media professionally, effectively and efficiently. The team approach will save you thousands in employee costs, give your business a true hyper-marketing push by insuring that you have a pro team delivery social media success for your business.
The bottom line: more exposure to your customers, more interaction with your customers and more dialog you have with your customers, the greater the probability that clicks will become clients.
###
If you need professional, creative social media help, let the professionals of AWS Creative Solutions show you how easy and affordable Social Media Strategic Orchestration really is. Ken Freeman has been a web design and marketing expert since 1994 when he left the world of G.E. Genigraphics to establish his web business. Marketing, Advertising, VIdeo, Audio, Podcasting , Multi-media,and web building . Telephone 214-703-0505 to speak to a live person now or send AWS Creative Solutions an email.
According to the Marketing Charts news item, the average American-based Internet-user viewed over 2,554 Pages in March. As you look at the Internet habits and usage of users below, you can see the detail of what is really happening online today: (* and why you must embrace social media marketing!)
- The average person visited 111 internet domains in March 2009.
- They visited an average of 2,554 web pages in that one month.
- The duration of time spent on a web page was about 56 seconds.
- The top three parent companies (divisions) for the month were Google, Microsoft and Yahoo.
- More than 137 million users visited at least one Google-owned site (or launched a Google application).
- AOL was the 4th largest provider, but had the longest amount of time spent per person (3 hours and 45 minutes).
- Facebook users spent an average of 3 hours and 16 minutes on the site during the month of March.
The problem is this: does your company website traffic "stick" to your website for more than 56 seconds?
Are you getting the results you need from those who only spend 56 seconds on your site?
How can you know what your customers and potential customers really think of your company?
How can you track the effectiveness of your investment in the internet?
How can you change clicks into customers?
As the story goes, every business and corporate sites face this new and growing challenge. They must devote the manpower and skilled talent to suddenly manage the growing maze of social media points of distribution. Larger corporations have already started hiring social media specialists. Major universities are now beginning to offer courses for Social Media Marketing. But the problem for the "rest of us" is this: how can you maximize your internet results using social media marketing in light of the depression and belt-tightening economy.
This is where a "Social Media Specialist" comes in. He or she or "they" are the trained conductors who drive today's high speed marketing train adjusting and promulgating your key content in real-time to the masses who populate the social media sphere. This practice of feeding a consistent, professionally crafted and search engine enhanced delivery of your key content has been coined "Never Stop Marketing." Like a river that never stops flowing, Social Media Marketing never stops.
You can rest assured of these three key factors:
- The specialist understands and has experience both managing and orchestrating the myriad of social media destinations. The specialist understands video production on the fly, instant blog blasts that virally syndicate to hundreds if not thousands of lateral and vertical marketing points to bring your business site more quantified and qualified traffic.
- The specialist is a professional copy editor/writer who understands the power of the pen and how to write attention getting content.
- The specialist is a seasoned web designer, who understands and has experience with the many social media tools and site applications.
Sure, you could hire a new employee to your team. That approach could cost you easily $38,000-48,000 plus vacations, benefits, insurance and other costs of adding an employee. Another problem is that if he or she doesn't possess all the skills and expertise needed, he or she "may have to be trained". Further, you face the bigger problem where will you find that talent? Colleges and Universities have not trained social media specialists. This industry is new and growing at expitential rates. Thus, only seasoned web professional are currently filling the first wave of jobs needed by big business.
With the advent of social media marketing and the 15 years of commercial web building experience, now you can hire a trained, experience and dedicated team of Social Media Specialist who are ready to join your team for just the time you need to "get up to speed" with social marketing networking and marketing.
The value of their expertise and practical on-the-job experience means you are guaranteed a trackable return on investment that you cannot achieve with a younger, inexperienced beginner.
You don't have the increase your payroll or invest in more computers and systems to be successful with social media marketing. In fact, retaining your Social Media Specialists team is as easy as leasing a new car or truck for your business. Your investment is for only that you actually need. No long term contracts. No OSHA issues. No benefits to drain your business of more profits. Instead, retaining a professional team of Social Media Specialists insures that you have a creative and experienced team, orchestrating your content to the maze of social media Web 2.0 site targets with dependable and measurable results.
During an average one year contract, a team of specialists will manage your social media professionally, effectively and efficiently. The team approach will save you thousands in employee costs, give your business a true hyper-marketing push by insuring that you have a pro team delivery social media success for your business.
The bottom line: more exposure to your customers, more interaction with your customers and more dialog you have with your customers, the greater the probability that clicks will become clients.
###
If you need professional, creative social media help, let the professionals of AWS Creative Solutions show you how easy and affordable Social Media Strategic Orchestration really is. Ken Freeman has been a web design and marketing expert since 1994 when he left the world of G.E. Genigraphics to establish his web business. Marketing, Advertising, VIdeo, Audio, Podcasting , Multi-media,and web building . Telephone 214-703-0505 to speak to a live person now or send AWS Creative Solutions an email.
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